If you’ve ever been motivated to take action due to an advertisement, you’ve likely been influenced by a technique called A.I.D.A, which stands for “attention, interest, desire, action.” This process is used by many marketers in their communications to entice prospects to make a purchase or take a desired action.
What does Aida represent?
| See also. AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process (Strong, 1925). AIDA stands for Attention, Interest, Desire, Action.