What is an example of form utility?
The process of increasing the attractiveness of a product to a group of consumers by altering its physical appearance. In a business context, form utility might involve making a product ready for consumption by converting it to a form that is more beneficial to consumers than the raw materials used to make it.
What is a possession utility in marketing?
The marketing utility that allows the customer to physically access what they bought, it referred to as “possession”. Having a variety of easy payment methods, cash, debit, credit card, paypal, etc. is part of facilitating possession as is the physical location of the product and how it is delivered to the customer.